Ulta 21 Days Of Beauty: Save 50% On Tarte, IT Cosmetics And More This Week (2025)

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ByJordan Thomas, Asst. Deals Editor

I've covered consumer shopping in the e-commerce sphere since 2019.

Reviewed byKara Cuzzone, Senior Deals Editor

Ulta’s 21 Days of Beauty is in full swing. Now through March 27, shoppers can save 50% on a changing selection of beauty essentials every 24 hours. This week, we’re seeing some great offers from brands like Tarte, First Aid Beauty and DpHue, with more to come. This time around, Ulta Beauty is also offering some weeklong 50% off deals, giving you even more opportunities to save.

Pro tip: Ulta Beauty has already announced all of the deals you can expect over the 21 days, so mark your calendar with any offers you don’t want to miss. Ahead, we’ve outlined the best deals happening over the next few days and answered some of the most commonly asked questions about the event.

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Ulta 21 Days Of Beauty: Best Deals On Wednesday, March 12

Today’ss offers include discounts on haircare essentials—like dpHUE Apple Cider Vinegar Hair Rinse and this Keratin Complex Infusion Keratin Replenisher Blow-Dry Cream—and deals on splurge-worthy skincare like Rodan + Fields Total RF Serum Anti-Wrinkle Face Serum and Exuviance Performance Peel AP25 At-Home Facial Peel.

Rodan + Fields Total RF Serum Anti-Wrinkle Face Serum

  • Rodan + Fields Total RF Serum Anti-Wrinkle Face Serum: Now $80, Was $159 (50% Off)
  • Exuviance Performance Peel AP25 At-Home Facial Peel: Now $43, Was $86 (50% Off)
  • MAC Squirt Plumping Lip Gloss Stick: Now $13, Was $26 (50% Off)
  • Ofra Cosmetics Shimmering Baked Swirled Highlighter: Now $18, Was $35 (50% Off)
  • Keratin Complex Infusion Keratin Replenisher Blow-Dry Cream: Now $23, Was $46 (50% Off)
  • dpHUE Apple Cider Vinegar Hair Rinse (8.5 Ounces): Now $18, Was $37 (50% Off)
  • Ellis Brooklyn Sweet Eau de Parfum: Now $58, Was $115 (50% Off)
  • Korres Santorini Grape Velvet Skin Drink: Now $27, Was $54 (50% Off)
  • : Now $20, Was $39 (50% Off)

Ulta 21 Days Of Beauty: Best Deals On Thursday, March 13

If it’s time restock your skincare favorites, set a reminder for Thursday. Ulta’s rolling out deals on best-selling staples like this Kate Somerville ExfoliKate Intensive Exfoliating Treatment, this and these luxe .

Kate Somerville ExfoliKate Intensive Exfoliating Treatment

  • Kate Somerville ExfoliKate Intensive Exfoliating Treatment: Now $40, Was $79 (50% Off)
  • : Now $18, Was $38 (50% Off)
  • : Now $38, Was $75 (50% Off)
  • R.E.M. Beauty Essential Drip Glossy Balm: Now $10, Was $19 (50% Off)
  • : Now $12, Was $23 (50% Off)
  • Wella Ultimate Repair Miracle Hair Rescue: Now $38, Was $75 (50% Off)
  • Rabanne Mini Eyeshadow Palette Duo: Now $14, Was $28 (50% Off)
  • Unite Hair 7Seconds Detangler: Now $20, Was $40 (50% Off)
  • Lorac PRO Soft Focus Longwear Foundation: Now $19, Was $38 (50% Off)

Ulta 21 Days Of Beauty: Best Deals On Friday, March 14

Head into the weekend with all of your night out essentials like Lancôme’s Lash Idôle Mascara and BareMinerals Original Foundation. (While you’re at it, maybe grab this for a little TLC the day after.)

BareMinerals Original Loose Talc-Free Mineral Powder Foundation SPF 15

  • BareMinerals Original Loose Talc-Free Mineral Powder Foundation SPF 15: Now $20, Was $39 (50% Off)
  • Lancôme Lash Idôle Lash-Lifting Volumizing Mascara: Now $15, Was $30 (50% Off)
  • Polite Society Polite Pops Powder Blush Stick: Now $14, Was $28 (50% Off)
  • : Now $20, Was $39 (50% Off)
  • Murad Retinal ReSculpt Eye Treatment: Now $46, Was $92 (50% Off)
  • Madison Reed Radiant Hair Color Kit: Now $17, Was $34 (50% Off)
  • : Now $29, Was $58 (50% Off)
  • Kiehl's Since 1851 Ultra Facial Cream with Squalane: Now $35, Was $70 (50% Off)
  • Bumble and Bumble Thickening Dryspun Texture Spray: Now $19, Was $37 (50% Off)

Ulta 21 Days Of Beauty: Best Deals On Saturday, March 15

Saturday’s lineup is packed with deals on cult-favorite brands and products, like the Tarte Maracuja plumping lip gloss and Ouai’s Anti-Frizz Cream. Psst: You can also try out Dermalogica’s Daily Milkfoliant Exfoliator while it’s on sale for $34 instead of the usual $68.

Tarte Maracuja Juicy Lip Plumping Gloss

  • Tarte Maracuja Juicy Lip Plumping Gloss: Now $13, Was $26 (50% Off)
  • It Cosmetics CC+ Cream: Now $23.50, Was $47 (50% Off)
  • Ouai Anti-Frizz Cream: Now $14, Was $28 (50% Off)
  • Dermalogica Daily Milkfoliant Exfoliator: Now $34, Was $68 (50% Off)
  • Benefit Cosmetics The Porefessional Pore Minimizing Primer: Now $17.50, Was $35

Frequently Asked Questions (FAQs)

What Is Ulta’s 21 Days Of Beauty Event?

Ulta’s 21 Days Of Beauty event is a bi-annual beauty sale. The most recent one kicked off March 7. The event follows the same structure as years past, with 50% off new beauty products every day. Throughout the sale, you’ll have the chance to shop hundreds of daily beauty discounts in every category. This season’s promotion lasts through Thursday, March 27. both in store and online.

What Months Are Ulta’s 21 Days Of Beauty Sale?

Ulta’s 21 Days of Beauty events typically occur twice a year—once in the spring and once in the fall. The spring sale started on March 7 and concludes on March 27. The beauty brand has yet to announce the dates for its fall sale, but last year it kicked off at the end of August.

How Often Is Ulta’s 21 Days Of Beauty?

As we mentioned above, Ulta’s 21 Days of Beauty event usually happens twice a year—in the spring and in the fall. If you miss the spring event, you’ll have to wait until fall to shop a similar sale, so we recommend stocking up on your favorite items now.

Does Sephora Do A 21 Days Of Beauty Event?

No, Sephora does not have an official 21 Days of Beauty sale. That said, right now the retailer is running similar One-Day Deals event to compete with Ulta. Sephora also hosts multiple yearly sitewide sales for its Beauty Insider rewards members.

When Does Ulta’s 21 Days Of Beauty Event End?

Ulta’s 21 Days Of Beauty Event is set to end on Thursday, March 27. Ulta releases new discounts every day, so mark your calendar and plan ahead to make the most of the event.

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Jordan Thomas

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